A Different Spin on “Green” Advertising

Here is a short blog about a project we did up in Philly for Urban Outfitters along with Bluewing Environmental and DIRT landscape designs.

Read more on the Patriot LWM Blog:

When it comes to thinking outside the box, fashion design company Urban Outfitters has always been ahead of the curve.

So it should come as no surprise that their vision for the BioHaven Floating Treatment Wetland was not that of a typical client. Urban Outfitters integrated BioHaven® Floating Islands into the design overhaul of their headquarters in Philadelphia, PA first and foremost to  improve water quality in the neighboring Delaware River and stay true to their environmental roots. As floating island material can be “fashioned” in any shape, size and buoyancy, the wheels at Urban Outfitters started to turn…

Anyone who spends more than 10 minutes on the various walkways outside of the different Urban Outfitters design facilities can attest to the fact that the complex lies directly beneath the flight path for the Philadelphia Airport. To capitalize on the full potential of the BioHaven Floating Treatment Wetlands, Urban Outfitters requested that they be constructed in the shape of the company’s stock letters “URBN”. Fully visible from the air, the letters were installed in June of 2010 by Patriot LWM and Bluewing Environmental Solutions providing significant nutrient removal capabilities, innovative aesthetics, and creative advertising within the banks of the Delaware River.

For more on this project visit http://patriotlwm.com/biohaven-floating-island-projects/

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Posted on November 23, 2010, in Business, Land & Wildlife and tagged , , . Bookmark the permalink. Leave a comment.

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